From Overwhelmed to Confident: Helping Travel Teams Own Social Media

Mags Salvador
Sep 26
3 min read

If you’re running a travel business, you probably know this feeling:

➡️ You ask someone from the team to “handle the Facebook page.”

➡️ At first, they’re excited. But a few weeks in, posts slow down, ideas run dry, and suddenly everyone’s too busy to keep it going.

➡️ Social media starts to feel less like an opportunity and more like another task on a long to-do list.

I hear this all the time—and honestly, it’s a very real challenge. Social media can feel overwhelming when you’re juggling operations, clients, and everything else that comes with running a travel business.

This is why I run Social Media for Travel Teams Training—not to complicate things, but to help teams discover that social media can be structured, creative, and something they feel confident about.

Social Media Training For Travel Businesses

What We Set Out to Do

In our recent session, the focus wasn’t on big, complicated strategies. Instead, it was about giving the team confidence in the basics:

Managing a Facebook page with intention
Spotting what’s working (and what can improve)
Creating content that feels engaging and consistent
Planning ahead with a simple content calendar
Using insights to guide—not overwhelm—the process

By the end of the day, participants weren’t just listening—they were actually building their own 2-week content calendars, ready to put into practice right away.

The “Aha!” Moments

The most rewarding part for me was seeing the shift in the room.

When we broke down what makes a post engaging—like using hooks, reels, or polls—you could see the ideas start flowing. When we talked about community building, they realized it’s not just about posting, but about connecting with travelers and sparking conversations.

And when they created their first calendar, you could almost feel the relief: suddenly, content planning didn’t seem like a chore anymore—it felt doable.

What Participants Said

Here are a few of their favorite takeaways:

💬 “Creating content for posting.” 💬 “How to improve the quality of Facebook posts.” 💬 “Engagement strategies like hooks, reels, and polls.”

The participants rated the training 5 stars, and all said they’d recommend it to their colleagues. But more than the ratings, what mattered most was that they left feeling confident—many even said very confident—about handling their social media moving forward.

Why This Matters for Travel Businesses

For many agencies, social media is often the first way a traveler discovers you. But when it feels overwhelming, it gets sidelined—and opportunities get missed.

I’ve seen how, with the right support, teams stop treating social media as a burden. Instead, they embrace it, take ownership, and even feel proud of the role they play in growing the business online.

And that’s exactly what this training is about: turning overwhelm into confidence, and helping teams realize they really can do this.

The takeaway:

Social media doesn’t have to be complicated. With a little structure and the right guidance, travel teams can go from hesitant to confident—and that shift can make all the difference in building stronger connections with travelers.